For many retail workers, the day-to-day job involves long hours of standing, constant walking and heavy lifting.


In such a context, the comfort and support provided by protective footwear is no longer a luxury – but a necessity. In the following, we’ll take you on a real-life journey where 5 employees in the tool aisle of a local store of one of the country’s largest DIY chains escaped the daily discomfort of the workplace.

Employees on the shelves were experiencing daily with troublesome back and knee pain. Although they wore standard protective footwear, it could not cope with the intense pace of work and constant physical strain. The discomfort became so great that daily tasks became increasingly difficult to complete.

To better understand the situation it is worth mentioning a few things about the team on the district: four of the employees were aged between 23 and 27, and one was just over 35. Two of them were even amateur sportsmen, keen cyclists, so active people, used to movement. However, the one with the worst back pain was, surprisingly, the youngest of them all.

A test with real stakes: Exena Earth safety shoes

Seeing how serious the problems were, the Exena team came up with a solution: to test a model of protective footwear from the Exena portfolio under real working conditions. Specifically, the Exena Earth protective footwear – a lightweight, comfortable model that meets all the protection requirements of the store in question (and the entire industry).

The employees took up the challenge and started wearing Exena Earth footwear during normal working hours, without making any other changes to their routine. The results? They came faster than anyone expected – and they were surprisingly convincing.

Real feedback, real impact

After just a few days, Exena representatives started receiving messages directly from employees. Their back pain had improved and the pressure in their knees had almost disappeared. Some of them were so pleased with the change that they ordered a pair of Exena Earths themselves, convinced of the difference they could feel from the very first days.

And this change is no accident. The Exena Earth has been specifically designed to take the pressure off your joints, offering a balance of stability, cushioning and freedom of movement – just what you need in a busy work environment where every step counts.

The future of safety starts with the right step

The story of the employees in this DIY shop is not an isolated case, but further proof that protective footwear doesn’t just have to be compliant – it has to be wearable for 8 hours on the job and 8 hours off.